A powerful promotional tool tailored for the mobile environment, the app hosts AR-driven social media games, guides, virtual photo booths and loyalty programs designed to drive traffic to physical and online destinations, increase product sales, enhance brand engagement and bolster viral impact. [RUNNERS]

GoldRun™ users take pictures alongside virtual objects and can immediately post these photos to Facebook. By helping brands tap into this image sharing impulse, the app turns social networks into even more effective distribution channels as "GoldRunners" share images of themselves interacting with everything from scenes in blockbuster films, to iconic sports figures and the season’s must have fashion items.

The fact is, people who love to shop, also love to tell others about it... And that's why GoldRun™ is truly inventive, engaging, and viral. See how A&E is utilizing GoldRun™ for a multichannel, pre-promo of their new March series, "Breakout Kings." Complete with sweepstake offers, Facebook tie-ins, blogs, and interactive photo uploads, the campaign will continue the length of the series for maximum exposure and viewer engagement.
[BREAKOUT]