||BECAUSE 4 DIMENSIONS ARE BETTER THAN 3
The Department of the 4th Dimension has been observing the inhabitants of planet Earth for quite some time, and have learned the secrets of what drives humans. As they put it best, they "work with people and brands to create meaningful connections through storytelling. We believe in content that starts with the audience, speaks with a purpose and aims to illuminate a magical world." The D4D engage viewers at the core level of human emotion, making them participants in your brand experience.
Matt Checkowski has new reels for viewing.
And the Gold Pencil goes to...
The 2012 One Show Design event wrapped up with The D4D winning a prestigious Gold Pencil for their efforts in creating the experiential portion of the Sephora Sensorium. Full details about Sensorium are below. Read the award news in Creativity online [PENCIL]
"In order to give an enhanced context to what's typically regarded as one of our more abstract senses, the creative studio The D4D took on the challenge of conceptualizing an installation that relied on the firm's architects, designers, technologists and writers, as well as a team of master perfumers from Firmenich. The result is an ingenious and thrilling experience that heightens one's perception of scent by its interaction with sight, sound, as well as an individual's memories and emotions." – from a review in coolhunting.com [MORE...]
Guess Who Loves The D4D...
Making waves n' getting raves [SOURCEeCREATIVE]
Read what Dexigner had to say about The D4D [X-PRESS]
Creativity's Top 20 Picks of the Day recently included Sensorium [PICK ME]
View the Case Study for more details here [STUDY] Or download the 31 Mb PDF to get the full story plus behind-the-scenes documentation. [SENSORIUM PDF]
Or if you prefer to view a video of "The Making of..." then click this [SECRET]
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